NBC lures viewers with music and football

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Associated Press

Posted on December 10, 2013 at 6:04 PM

Updated Tuesday, Dec 10 at 11:00 PM

NEW YORK (AP) — Singing and hard-hitting football is the formula for success for NBC, at least for one week.

The network's success with its live remake of "The Sound of Music" starring Carrie Underwood, which drew more than 18 million viewers last week, stunned even the most optimistic network executives. The showing already has them talking publicly about remaking more musicals in the future.

The telecast led NBC to a strong week in the Nielsen company's weekly ratings race, but the Von Trapp family had some help. Two episodes of "The Voice" landed in Nielsen's top 10 last week. The football came from the Carolina Panthers and New Orleans Saints, whose Sunday night game was the week's most popular program.

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