Conference suggests ways Broadway can be better

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by Associated Press

Associated Press

Posted on January 28, 2013 at 8:04 PM

Updated Monday, Jan 28 at 8:05 PM

NEW YORK (AP) — A conference on how to make the Broadway experience better for theatergoers has come up with some prescriptions: Be brave in the stories that are told onstage and embrace youth and technology.

The second TEDxBroadway conference on Monday brought together 16 speakers — producers, marketers, entrepreneurs, academics and artists — to try to answer the question: "What is the best Broadway can be?"

Three speakers argued that new technology means the stage experience doesn't need to be confined to the four walls of the theater. One attendee said theater owners need to rethink their lobbies and several said customer service must be enhanced.

And Kristoffer Diaz, the playwright of the Pulitzer Prize finalist "The Elaborate Entrance of Chad Deity," urged producers to embrace different voices.

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