That's right. The Old Spice guy is back - and now it's personal.
Isaiah Mustaffa has become an Internet sensation. Now, it gets even better. He's posting special videos on YouTube.
He's sent messages to everyone from Ellen Degeneres to Starbucks. And guess what - he's apparently in Portland right now.
It makes sense - the ads are the brainchild of Portland ad firm Wieden Kennedy.