PORTLAND, OR -- The Hood to Coast relay is this weekend and thousands of runners and walkers will be taking part in the big event.
The relay raises hundreds of thousands of dollars for the Providence Cancer Center. It's harder to figure the impact on the local economy.
More on HTC relay:
None of the business groups KGW talked with had hard numbers on the economic impact of the relay, but they were certainly all looking forward to any profits it will generate. "The exposure is tremendous. Money can't buy this kind of publicity, it's terrific," event founder Bob Foote said.
The Portland Running Company store in Portland was busy with Hood to Coast runners on Wednesday. The store is the official apparel provider for the relay. Their shelves were full of shirts, hats and other items with the Hood to Coast logo.
Paul Brisentine, manager of the store, said "it is a large impact, a very large percentage of our apparel sales come now so it's very important to us."
It's not just clothes. Runners buy all kinds of equipment to help them complete the relay. Things like lights, reflective vests and energy snacks.
For some local businesses this will be one of the busiest times of the year.