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PORTLAND One group of Portlanders is pushing for a little more civility in the city.

It doesn t cost anything to smile, said Civility Campaign organizer Marv Mitchell. It doesn't cost anything to be gentle.

He said the campaign is an effort to encourage people to stand up for politeness and maintain a zero-tolerance policy for rudeness.

It's respecting yourself and respecting the people around you, Mitchell explained.

Some wonder whether the technique could backfire.

People don't like to be called out, especially by another citizen, for something as subjective as politeness, said Portlander Geoff Doolittle.

But campaign supporters think it ll work if enough people get on board, including Portlander Waweru Gatimu, who summed up the possible benefits: The world would be a better place if people were nicer.

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KGWReporter Ashley Korslien contributed to this report.

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