Mark Helfrich's firing sends chilling message to coaching trade

Search is on for Ducks next coach

Oregon’s loss to rival Oregon State in this year’s Civil War capped a fitting end to the program’s worst season in a generation, which has cast a spotlight on Mark Helfrich’s job security just two years after he led the Ducks to the doorstep of a national championship.

Helfrich met Oregon athletics director Rob Mullens to discuss his future Tuesday night and left the meeting without a job. Internal discussions about the football program began before Saturday’s loss, according to USA TODAY Sports. Since Saturday, Helfrich had been in coaching purgatory, with two feet straddling the line between retention and dismissal.

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There is something far bigger than just Helfrich at play at Oregon, which in the past two decades has grown into one of college football’s elite programs. First as the offensive coordinator and then as head coach, Helfrich deserves recognition as a key figure behind the Ducks’ surge.

Firing Helfrich is a repudiation of perhaps the defining characteristic of Oregon’s run: the 40-season stretch of continuity that led from Rich Brooks to Mike Bellotti, from Bellotti to Chip Kelly and from Kelly to Helfrich.

And the school did it by repudiating his performance in its official announcement, closing the news release with a bizarre and completely unnecessary recounting of events that took shots at Oregon relying on graduate transfers in the post-Mariota era, revisiting a blown lead in the 2015 Alamo Bowl loss, specifically pointing out Helfrich's decisions to go for two points five times at Nebraska this season and using the term "one-sided" to describe three of the Ducks' losses this season.

"After taking over for Kelly following four seasons as offensive coordinator, Helfrich maintained Oregon's status as one of the nation's most potent offenses. But after finishing 37th in the FBS in total defense in 2013, the Ducks slipped to No. 89 during the playoff season, No. 117 in 2015 and No. 126 this season, despite the hiring of a new coordinator who installed a new scheme.

The Ducks saw several significant streaks end in 2016, including their winning streak in the Civil War. Oregon failed to make a bowl and suffered a losing season for the first time since 2004, and saw an Autzen Stadium sellout streak that began in 1999 end at 110 consecutive home games. The Ducks lost at least eight games for the first time since 1991.

Helfrich helped recruit and groom quarterback Marcus Mariota, who won the 2014 Heisman Trophy while leading the Ducks to the title game. But the Ducks had to rely on graduate transfers entering both 2015 and 2016.

Vernon Adams Jr. helped Oregon reach the 2015 Alamo Bowl but was hurt just before halftime, and could only watch as the Ducks squandered a 31-0 lead. Dakota Prukop won twice to open 2016 before giving way to true freshman Justin Herbert in the midst of an ensuing five-game losing streak.

Oregon's first loss of 2016 was at Nebraska, a 35-32 defeat in which the Ducks went for two after all five of their touchdowns and converted once. The next week, Pac-12 play began with a loss to Colorado in which the Ducks allowed 41 points and threw an interception on a potential game-winning TD pass in the final minute.

The recently completed season also included one-sided losses to Washington (70-21), Southern California (45-20) and Stanford (52-27). An upset of No. 11 Utah on Nov. 19 kept alive Oregon's hopes of making a bowl despite a 5-7 record, but the loss in Corvallis ended that."

Those passages were later removed by the author, who apologized on Twitter for including them.

Helfrich's firing also forces Oregon to embrace a pool of coaching candidates lacking in star power. There’s no reason to think Kelly would embrace a return to Oregon after just one season with the San Francisco 49ers. The program’s options are to entice a sitting Power Five coach — perhaps a Dan Mullen from Mississippi State or Jim McElwain from Florida — or dip into the Group of Five, whether Western Michigan’s P.J. Fleck or Boise State’s Bryan Harsin.

Watch: Full press conference on Helfrich firing

The case for or against Helfrich had already been litigated before Tuesday. Supporters point to a young team, a new defensive scheme, an unproven quarterback, a run of injuries and a one-year plummet in production. Detractors highlight the Ducks’ swoon since Marcus Mariota’s departure following the 2014 season. There is rationale for either argument.

There’s even some precedent: Auburn fired Gene Chizik just two seasons after he won the national title, following a precipitous drop from the top of the SEC to the bottom of the West Division. The following season, the Tigers reached the national championship game under his successor, Gus Malzahn.

But this is about more than just Helfrich, and the reach of Tuesday’s decision extends far beyond Oregon.

If you’re a college coach, take note: If Helfrich can be fired after one losing season, two seasons after the finest year in program history, after coaching the program’s only Heisman winner, with an eight-figure buyout — so can anyone else.

“It is the pathetic part of this business, without question,” Washington coach Chris Petersen said Monday. “It is the nature of the business, that’s what it is.

There are obvious exceptions: Nick Saban, Jim Harbaugh, Urban Meyer and Petersen himself, to name a few. But there are only so many coaches with that level of security; the rest are one losing season away from the hot seat, in a profession that grows more and more absurd and as demands for immediate and lasting success become more and more prevalent.

Coaching is a lucrative profession, but it’s also an absurd one, driven solely by one question: What have you done for me lately? Two years ago is irrelevant; today is what matters, and today Oregon is dealing with the fallout from its first losing season since 2004.

t’s not that Helfrich picked the wrong time for a step back, even if Washington’s simultaneous rise must shake the Ducks to their core. It’s that in college football, steps back are no longer allowed.

Today it’s Helfrich. Tomorrow it could be anyone else. It’s an idea that has come to pervade the entire profession: If we’re not winning big, winning titles and playing for championships every season, then we’ll find someone else who will. At its most basic level, this is an absolutely absurd notion.

Helfrich is merely the latest example. But he wouldn’t be the last coach to first lose his accumulation of goodwill and then his job for failing to match the unmatchable standard for success he helped to create.

KGW


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