Times: Microsoft sharpens its advertising sword to jab rivals

Times: Microsoft sharpens its advertising sword to jab rivals

Credit: KING

Times: Microsoft sharpens its advertising sword to jab rivals

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by JANET I. TU / The Seattle Times

NWCN.com

Posted on February 21, 2012 at 9:12 AM

Updated Tuesday, Feb 21 at 9:14 AM

From the Gmail Man, who peeks into people's private mail, to the VMware salesman stuck in the '70s, Microsoft's marketing campaigns have become quite pointed in the past year.

This week, the company will launch another such campaign: "Smoked by Windows Phone," a series of online ads challenging those who use iPhones, Android phones or other mobile devices to beat the speed of a Windows Phone in doing a browser search, sharing with their social network or shooting and posting a photo.

The 12 different digital ads featuring the challenge will run on tech sites as well as the Windows Phone Facebook page through the beginning of April.

Read more at The Seattle Times

Copyright: The Seattle Times

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