PORTLAND – The popular ice cream chain Ben & Jerry's has come up with a cool way to beat the heat this summer.
Starting Thursday, they will be giving out free ice cream – all month long!
But the catch is that you have to find their truck. You can do that by following Ben & Jerry’s Twitter stream.
Viewers can track down the truck for freebies and also post suggestions on where it should go next.
The company’s effort to create a new Portland flavor has also been an interactive process. Fans have been voting on what they want to go into it.
So far, beer is the ingredient that’s getting the most votes. The company will announce the winning recipe next month and it will be available for purchase on August 10.
Background: Ben & Jerry's holds Portland flavor contest