YouTube says the battle with TV is already over

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Associated Press

Posted on May 1, 2013 at 10:03 PM

Updated Thursday, May 2 at 4:01 AM

NEW YORK (AP) — YouTube vs. TV? YouTube says the battle — if there ever was one — is over.

In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: "That's already happened."

Schmidt says "the future is now" for YouTube, which recently passed the milestone of 1 billion unique visitors every month. But, he adds, if you think that's a large number, "wait until you get to 6 or 7 billion."

YouTube billed the event, which was part of a week of digital media "NewFronts," as a "brandcast." YouTube presented itself as a new video entity unlike TV, one with global reach, community engagement and more 18- to 34-year-olds than any cable network.

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