BOISE -- Saturday is a national movement that started in 2010 to get people to shop at small, local businesses. Shop Small Saturday is happening across the country, and is aimed at getting folks to forgo the big box store in favor of a local merchant.
Proof Eyewear is a local Boise sunglasses shop. It was started by three brothers from Ontario, Oregon in 2011, and relied on local shoppers to get their business off the ground.
"Especially in the beginning, you don't have instant marketing or instant consumers buying your product," said Tanner Dame, one of the brothers behind Proof. "It's all local."
Dame said the local customers helped them reach this level, with national and international business and a new storefront in BoDo.
"Boise's kind of what's got us excited about our product and been super supportive since the beginning," Dame said.
On Friday, Proof hosted the Boise Collective in front of their shop for other small businesses also trying to get some holiday shoppers. One of the businesses at the event was Unhly Supply Things.
"We rely on people in Boise," said Brad Jameson, one of Unhly's founders. "We're based out of here, we live here, we work here, we pay rent here and this is our major market."
Jameson said they do about half their sales online, but over at G. Willikers Toy Merchant in Hyde Park, they are counting on people coming to the store. The shop was started this year by the owner of neighboring Goody's Soda Fountain & Candy Store. Employees said the North End community has been supportive, and they are hoping local folks will help propel them to successful Christmas sales.
"We're hoping for the best Christmas ever in the history of Christmases," said G. Willikers Toy Merchant employee Marnie Noonan.
Small Business Saturday was started in 2010.
Check out this list for some local weekend deals.