Wearable fitness tech includes bras, socks, wristbands

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by MIMI JUNG / KING 5 News

NWCN.com

Posted on June 5, 2014 at 7:44 AM

Updated Thursday, Jun 5 at 9:01 AM

Wearable technology is exploding in popularity because more people want to use fitness trackers to keep them motivated. A number of products are developed here in Western Washington, like the Nike FuelBand, which was developed by Seattle company Synapse.

Redmond-based Sensoria makes shirts, socks and bras with sensors that are sewn into the clothing. The sensors in the socks send signals to a smartphone or smartwatch and coaches you on proper foot position. The fitness bra can track your heart rate. Because the heart rate monitor is built into the bra, you don't have to worry about it moving around or getting loose.

Thousands of fifth graders in Snohomish County are wearing the Sqord PowerPod. As the student moves, the wristwatch translates that activity into digital points. They're using the fitness trackers as part of the "Gear Up & Go” campaign. The more they move, the more points they earn. It's turned into a friendly social competition for the kids.

Other fitness trackers can also track your sleep patterns and remind you to keep moving.

Synapse says wearable technology has come a long way in just a few short years.

"Well I think a funny fact is in 2004, McDonalds was giving away free pedometers in their salad meal, so today's wearables are definitely smarter and a little bit more expensive. And a lot of them you see are on your wrist, but where they're going is in your shoes, shirt and in your jewelry," said Russel Stromberg, account director for Synapse.

Stromberg is working on way to use wearable technology to make your life easier. By using biometrics, the technology will allow you to someday start your car, help you order at restaurants or tell you when to stand up from your computer at work.

"The thing about wearables is, if I know what you are doing, I just do those things for you without you having to reach out to do them," said Stromberg.
 

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