NORTHFIELD, Ill., - Kraft Foods says it will cut the salt in its products sold in North America by an average of 10 percent over the next two years as food makers try to appeal to health-conscious consumers. The company says this amounts to the elimination of more than 10 million pounds - or more than 750 million teaspoons - of salt.
Kraft said Wednesday that the move will reduce the sodium in Oscar Mayer Bologna by 17 percent and Easy Mac Cups by 20 percent.
"We are reducing sodium because it's good for consumers, and, if done properly, it's good for business," said Rhonda Jordan, President, Health & Wellness, Kraft Foods. "A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions."
The company says they have been working on reducing sodium for several years and have already made the following reductions:
- All Oscar Mayer white turkey deli meat products have been reduced by at least 15 percent;
- Oscar Mayer Deli Fresh Chicken Breast Strips have been reduced by 20 percent;
- Two Kraft Light Dressings have been reduced by more than 30 percent; and
- Original and Reduced Fat Wheat Thins have been reduced by 10 percent.
