Amazon.com continues its work to reduce 'wrap rage'

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by GARY CHITTIM / KING 5 News

NWCN.com

Posted on November 29, 2011 at 6:23 PM

Updated Tuesday, Nov 29 at 7:20 PM

SEATTLE - The shelves are filled this holiday season with shiny new items imprisoned in a layer of impenetrable plastic packaging.

"You're wanting to rip through it and end up cutting yourself or cutting the product,” said Amy Farrow, Best Buy Customer Solutions Manager.

It can be a big product like a new TV.

"All this Styrofoam, then typically there is plastic,” said

Or it can be the little stuff that is greatly outweighed by its own packaging.

For instance, two very similar products, ear buds, come in two sizes. One is easy to open and the other creates so much more waste.

"It's hard to get into man,” said shopper Bill Edwards. “Takes a while if you don't have fingernails, you got to use knives and razors just to cut into it."

Consumers are angry and one of the world's largest retailers has decided to free that anger.

"This year we started to share customers' feedback with manufacturers,” said Farrow.

Amazon.com ships a tons of products all over the world. The company was concerned by estimates the average family produces 800 pounds of packaging garbage every year.
 
Their workers complain about excess packaging, their customers complain.

"Our customers wrote us, said they bought scissors from Amazon.com, and they arrived and they couldn't get them out because they needed scissors to open the packaging,” said Nadia Shouraboura, VP, Global Fulfillment, Amazon.com

The comments inspired amazon.com to launch its frustration free packaging program and put the pressure on manufacturers - and it's working.
 
Cumbersome plastic packaging is being replaced with easy to open packaging. Manufacturers not only discovered it makes customers happy, it saves them money.
  
And Amazon.com says its making everyone from shipping to receiving a little less constrained this holiday season.

Amazon.com wants more of your comments about packaging. Visit the Amazon Frustration-Free Packaging web page.
 

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