State urged to join junk mail 'do not mail' registry

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by LINDA BRILL / KING 5 News

NWCN.com

Posted on January 12, 2010 at 6:31 PM

Updated Wednesday, Jan 13 at 2:09 PM

SEATTLE - The Seattle City Council is considering urging the state legislature to establish a "do not mail" registry for junk mail, similar to the national "do not call" registry.

"I feel like I have a right not to have garbage delivered to my door. It's like trespassing," said registry supporter Ellie Rose of Zero Waste Seattle.

The Direct Marketing Association already has an opt-out option. You can log onto DMA Choice to register and limit the amount of junk mail you get. The association says a law to stop junk mail would cost thousands of direct mail jobs.

Each year, 105 billion pieces of unsolicited direct mail goes out. The City Council says that's the equivalent of 100 million trees.

The proposed "do-not-mail" registry would be voluntary. If it passes, Washington would join 16 other states in calling for a "do not mail" registry.

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