Seattle skyscraper ad plan gets thumbs down from residents

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by LINDA BRILL / KING 5 News

NWCN.com

Posted on December 7, 2010 at 6:30 PM

Updated Tuesday, Dec 7 at 7:04 PM

SEATTLE – Passionate opponents of a proposal to light up Seattle's skyline with big, bright advertisements spoke out Tuesday before the Seattle City Council.

The proposed amendment to the Seattle sign code would allow companies leasing at least 200,000 square feet to put a big sign on all four sides of their skyscrapers. The idea came about when Russell Investments moved its operations from Tacoma to Seattle.

"I don't know why you are defending advertisers," said Seattle resident Heather Lowe.

"What this will do is increase the amount of clutter we see when we look at our skyline," said environmentalist Bruce Weertman.

But not everyone's against branding Seattle's skyline.

"This is an opportunity for Seattle to advertise itself as a location for large-scale, world class businesses," said Steve Garretson with Enterprise Seattle.

The signs could be up to 350 square feet. That's the size of two parking spots end-to-end.

The city council is a few months away from making a decision on this.

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