SEATTLE – McDonald's is undergoing $1 billion facelift to give its restaurants more of a Starbucks feel, USA Today reports.
The fast food chain hopes that, by 2015, the vast majority of its 14,000 restaurants in America will be a place you'd want to hang out after your meal. Among the proposed changes:
- Fiberglass tables and steel chairs replaced with wooden tables and faux leather chairs.
- Bright red and neon yellow interiors replaced with muted oranges, yellows and subtle greens.
- Bright red roofs replaced with flatter, more conventional roofs.
- Drive-through windows will be doubled to speed up service.
- Overhead fluorescent lights will be junked for more contemporary lighting.
- The wide-open seating areas will give way to divided dining areas
- About half the stores will add large flat-screen TVs, some of which will play contemporary music.
McDonald's also plans to expand its menu with more upscale items.
The change is not only meant to pull customers from Burger King and Wendy's, but also pricier chains like Panera Bread and Chipotle, USA Today reports.
At the same time, there is fear it could make McDonald's unrecognizable to people who have grown up with Ronald McDonald and the golden arches.