KING 5 won the highest number of viewers and key demographics at 5 a.m., 6 a.m., 5 p.m., 6:30 p.m., 7 p.m. and 11 p.m. in the February ratings period. KING 5’s news expansion at 7 p.m. also grew the time period 63% over 2013.
Leading off the month, KING 5’s Evening Magazine drew its highest number of viewers in four years, winning the time period before passing the torch to “The OZone,” KING 5’s locally produced, nightly focus on Northwest athletes.
The Olympics proved, once again, to be a winning strategy for the network and for KING 5. KING 5 captured the action and excitement of the 2014 Winter Games in Sochi, with live reports every morning during the games, including features from KING 5 contributor, local Olympian Ariana Kukors.
“The Winter Olympics always bring a lot of excitement to KING 5,” said Ray Heacox, President & General Manager of KING 5. “It gives some of the best journalists in the world a chance to cover the best athletes in the world. A spectacular display of homegrown talent - and our audience can’t get enough.”
Additional highlights from the February ratings period include steady growth of the news products on KONG TV. The morning team grew its audience from 7 a.m. to 9 a.m. in key demographics.
It was also a busy month for the network. NBC said goodbye to Jay Leno and welcomed host Jimmy Fallon with record setting viewership.