50 Cent: SMS Audio benefits from Beats/Apple

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Associated Press

Posted on June 19, 2014 at 3:02 PM

Updated Thursday, Jun 19 at 7:04 PM

NEW YORK (AP) — 50 Cent says the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company.

The rapper unveiled the latest line in SMS Audio at an event Wednesday night with New York Knicks star Carmelo Anthony, a new pitchman and investor.

50 Cent says when people see how much Apple acquired Beats Electronics for they will see how valuable SMS is. The deal came to more than $3 billion. He thinks SMS could follow in the footsteps of Beats by Dre.

The company has been around since 2011.

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