FTC: Lice shampoo maker settles on 'deceptive' ads

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Associated Press

Posted on May 28, 2014 at 1:03 PM

Updated Wednesday, May 28 at 2:02 PM

NEW YORK (AP) — The Federal Trade Commission says the maker of Lice Shield shampoos and sprays has settled charges that its ads misled consumers.

The FTC says cosmetics company Lornamead has agreed to pay $500,000 and stop saying in ads and on packaging that its products can prevent head lice. The agency says Lornamead doesn't have enough proof that its shampoos, sticks and sprays can prevent kids from getting head lice.

Lornamead, which also makes Aqua Net hairspray, did not respond to a request for comment.

The FTC says Lice Shield is sold in CVS, Wal-Mart, Rite Aid and other stores.

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