Target ups game on organic, sustainable products

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Associated Press

Posted on April 8, 2014 at 3:01 PM

Updated Tuesday, Apr 8 at 3:02 PM

NEW YORK (AP) — Target is upping the game on organic and sustainable products.

The nation's second-largest discounter has hand-picked 17 of the leading natural, organic and sustainable brands like Chobani and Seventh Generation that already sell to the retailer and has challenged them to come up with new product innovations across the beauty, personal care, grocery and household staples aisles. The result: more than 120 exclusive new items or twists like non-aerosol air freshener and bleach-free baby diapers are starting to flow to the discounter's shelves from now until the fall.

The initiative was conceived in early 2012, but it's taking on more importance as Target is still reeling from a massive security breach and is trying to win back shoppers.

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