Will Google bring good fortune to Credit Karma?

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Associated Press

Posted on March 12, 2014 at 6:01 AM

Updated Wednesday, Mar 12 at 7:05 AM

SAN FRANCISCO (AP) — Google is betting that good things will happen to Credit Karma, an online service that provides consumers with free copies of the credit scores that define their financial reputations.

Credit Karma is getting Google Inc.'s endorsement and expertise as part of an $85 million investment announced Wednesday.

About half of the money is coming from Google Capital, the Internet company's recently created vehicle for investing in maturing startups. The remaining funds are being provided by Tiger Global and two of Credit Karma's earlier investors, Ribbit Capital and Susquehanna Growth Equity.

Credit Karma produces free snapshots of the personal credit scores that determine loan rates and borrowing limits. The San Francisco company says nearly 21 million people now have Credit Karma accounts, up from 9 million a year ago.

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