Disney launches digital movies app

Disney launches digital movies app

Credit: Toronto Star via Getty Images

Disney launches digital movies app

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by Associated Press

Associated Press

Posted on February 25, 2014 at 12:02 PM

Updated Tuesday, Feb 25 at 2:50 PM

LOS ANGELES (AP) — Disney is launching a digital movies app that allows fans to store movie purchases online and play them back over Apple devices and computers.

The launch of Disney Movies Anywhere coincides with the release of hit film "Frozen" on digital platforms. Users who link the app account to Apple's iTunes digital store will receive a free copy of "The Incredibles."

The app is built on The Walt Disney Co.'s KeyChest technology, which stores and records consumers' purchases of digital movies on distant servers. The app also recognizes codes that have enabled digital downloads of Disney movies since 2008.

KeyChest is similar to UltraViolet, a digital locker system supported by a wider range of studios such as Warner Bros., 20th Century Fox, Universal, Sony and Paramount.

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Online:

Disney blog, http://bit.ly/1dv7cZ7

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