Yahoo plucks influential tech writer from NY Times

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Associated Press

Posted on October 21, 2013 at 12:02 PM

Updated Monday, Oct 21 at 12:01 PM

SUNNYVALE, Calif. (AP) — New York Times technology columnist and gadget reviewer David Pogue is leaving the newspaper to cover similar topics for Yahoo.

The hiring announced Monday is the latest step in Yahoo Inc. CEO Marissa Mayer's effort to infuse the Internet company's website with more compelling content that will persuade people to visit more frequently and stick around longer. Mayer is hoping the increased traffic will eventually boost Yahoo's ad sales substantially, although that has not yet happened during her first 15 months on the job.

Pogue built a loyal following reviewing devices and online services while delving into other technology issues during the past 13 years at the Times.

As he did at the Times, Pogue will write columns and produce videos at Yahoo.

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