Food co-ops brace for arrival of giant rivals

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Associated Press

Posted on September 6, 2012 at 9:01 AM

Updated Thursday, Sep 6 at 9:01 AM

BOISE, Idaho (AP) — The Boise Co-op eliminated thousands of slow-selling items. The Wheatsvile Food Co-op in Texas is opening its second store after 40 years. And the Davis Food Co-op in California is turning to a store designer.

It's no coincidence food cooperatives across the U.S. are making big changes. Many are preparing for the arrival of a Whole Foods or Trader Joe's, two organic- and specialty-food industry giants that are opening new stores nationwide.

Some co-ops are even dispatching camera-toting, intelligence-gathering crews to poach ideas from the big guys.

With demand for organic, natural and specialty food continuing to outpace other grocery-industry segments, co-ops say they must improve their stores, identify trends and appeal to a changing audience as the competition moves in.

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