Seth MacFarlane lends a hand to 'Reading Rainbow'

Seth MacFarlane lends a hand to 'Reading Rainbow'

Credit: Jason Kempin/Getty Images

Seth MacFarlane lends a hand to 'Reading Rainbow'

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by Associated Press

NWCN.com

Posted on June 27, 2014 at 10:33 AM

LOS ANGELES (AP) — LeVar Burton says his Reading Rainbow fundraising effort is getting a generous boost from Seth MacFarlane.

Burton said Thursday that MacFarlane has promised to match up to $1 million in pledges made on the Kickstarter website. The offer from MacFarlane is good through July 2 at 3 p.m. EST, Burton said in a statement.

The Star Trek: Next Generation star hosted the children's literacy program that aired on public television from 1983 through 2009.

Reading Rainbow was launched as a tablet app in 2012, and Burton aims to expand its reach with a $5 monthly online version.

More than $4 million has been pledged so far by 83,000-plus contributors.

Burton said his pal MacFarlane jumped in after hearing that Reading Rainbow needed to raise at least $5 million.

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