The Saturday after Thanksgiving is becoming known as Small Business Saturday - an alternative to Black Friday, when big-box stores tend to take center stage.
Rediscovered Books in downtown Boise was packed full of customers on Saturday. Owner Bruce Delaney said Small Business Saturday is a chance for people to show they appreciate the mom-and-pop-type shops, and keep the community unique.
"It's really significant for family-owned businesses like ours, because there's so much of the community supporting us that it's worthwile for us to continue to do what we do and make Boise a special place," Delaney said.
Small Business Saturday was started in 2010 by American Express to encourage people to shop local, an act that keeps money in the local economy.
Copyright 2016 KTVB