Restaurant promotion backfires after Michigan clobbered Rutgers

PISCATAWAY, N.J. -- Ruth's Chris Steak House in Ann Arbor, Mich.,  thought it would have a fun promotion.

Instead, it may have bit off more than it can chew -- or its patrons can.

The steakhouse started a promotion last week giving Michigan fans a percentage off their total food bill equal to the final winning point differential.

Then Michigan beat Rutgers, 78-0, on Saturday, the largest point differential since 1939, which would mean a 78% discount. But, as stated before the promotion began, the restaurant's conditions state that 50% would be the limit for the deal today through Thursday.

As of Sunday afternoon, the restaurant is already booked through Thursday.

Located at 314 S. Fourth Ave., it's a promotion the restaurant plans to continue through football season.

“We love to support our community’s fan base and extend the celebration to our guests,”  Paul “Buzz” Goebel, general manager of Ruth’s Chris Steak House Ann Arbor, wrote in announcing the promotion last week.

There are a few other caveats -- the "gratuity is based on the total bill prior to the discount, may not be combined with any other promotions or offers, excludes group or private dining, discount excludes alcoholic beverages."

KING


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