Window dresser makes Edmonds storefront a destination

Meet the merchandiser getting paid to decorate during the holidays!

Window shopping is becoming a new trend in Edmonds, thanks to the work of a part-time visual merchandiser/full-time mom.

Shelly Simmons designs and decorates the two display windows at Sound Styles Boutique. They’re so detailed and creative, they draw spectators.

"The windows are always great, even the guys stop and look at them,” said customer Stan Wissmar. “Whatever the occasion is, they're just great."

Melinda Lucum makes it a point to walk by and look inside every day.

"Our parents took us to downtown Seattle for the Christmas windows, and it reminds me of the old Bon, and Fredericks, and the fancy windows,” she said.

Simmons first started window dressing as a creative outlet.

"I started doing it years ago at a little store in Yelm,” she said. “Someone came by and said, ‘You should go to school for that,’ and I was like, there's a degree for that?

Simmons attended the Art Institute of Seattle and earned a degree in Visual Merchandising. She went on to work for major corporate brands like Nordstrom, Niemen Marcus, Burberry and Hermes.

But family life drew her to back to a smaller town and a smaller space - where she could balance her career with motherhood.

"I'm so grateful that I get to do that. I get to do what I love and be a great mom, too,” Simmons said.



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