SEATTLE, May 29, 2013 – This summer, Seattle’s television news affiliates will work together to bring a unified Public Service message to viewers. Through the month of June: KING 5, KOMO, KIRO, Q13 FOX and JOEtv will use their collective broadcasting power to share the “Stop the Texts, Stop the Wrecks” message with Western Washington.
“Stop the Texts, Stop the Wrecks” is a campaign created by the Ad Council, the State Attorneys General, and National Highway Transportation Safety Administration (NHTSA) focused on reducing the number of distracted driving related accidents. Distracted driving is the number one killer of American teens, and texting drivers are 23 times more likely to get into a crash than non-texting drivers. Though many teens are aware of the danger, studies show they continue to text anyway.
“This is the first time the major networks in this market have collaborated on an initiative,” says Betsy Robertson, Director of Communications and Community Relations at KING 5. “The message is so vital to our community as a whole that we are willing to put down our competitive nature and come together for a cause.”
Starting June 1, viewers in Western Washington will see the message on all KING Broadcasting platforms and properties, including: KING, KONG, NWCN and LiveWell Seattle. KING 5 Traffic Reporter, Tracy Taylor, will appear in Public Service Announcements, and KING 5 will also feature additional data, statistics and messaging on its online, mobile and social media outlets.
For more information on the Stop the Texts Stop the Wrecks campaign visit:
Director of Communications and Community Relations
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KING 5 is part of Belo Corp (BLC), one of the nation's largest pure-play, publicly-traded television companies that owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Belo stations rank first or second in nearly all of their local markets. Additional information is available at www.belo.com